IGenesiis Ignition Program
01 Orientation + Founder Mindset + Weekly KPI
How do you make the most of the iGenesiis community? Founder CEO mindset. Weekly Cadet hackathons. Business builders. Two types of major pitfalls, caused by you and the market.
How to leverage community to overcome both types of pitfalls. How do you create your community strategy? What to do to make sure you become part of our community and leverage the right resources? Tips on how to develop lasting and meaningful business relationships. How will our community empower your growth, brand, business development, and bring on investment if need be. Create teams.
02 Core values & Ideas
What exactly are core values? How do core values make you mentally unstoppable?
How do you find your core values and make yourself super resilient? Why are the best ideas blended with your core values? How this will set you apart from other founders? With a strong core value understanding, it sets the stage for you to be confident and think big. Scalable ideas blended with your core values are the most compelling to your team, customers, and investors.
03 Vision & Idea Research
How to craft a lasting vision that is embodied with your existence. Your vision will be central to your resilience.
Research trends, competitors, and the market size to make sure your vision is sound. Your vision will influence wtih whom you work. And it will influence your access to investors and what kind of investors. Get feedback from different types of people to hone your vision. Learn the framework for comparing ideas.
04 Growth Hacking & Goal setting for Scaling Business
Learn how to boil down your business objectives to one key indicator. Learn growth hacking and the process of sales & marketing to accelerate customer growth.
How do you create viral growth and scalability? Having a clear framework & plan for marketing and generating sales is essential for both launching and growing a successful business and getting customers and investment money.
05 Business Model Canvas
How do you find the best business model for your target market? How do you articulate your value proposition?
How do you come up with a scalable business model that works for both your customers and attractive to investors?
06 Syncronizing product with customer requests
What is "0 to 1"? What is product market fit and how do you get there. The first step is to make sure your product idea is needed by your customers.
Learn the system to get actionable customer feedback. Learn interview techniques Increase the value of your idea through helpful feedback. How much will they pay for the product? Get into the habit of talking with your customers weekly. Learn why this is key to your business and investors.
07 Product Development / MVP and iterating to Product Market Fit
Learn the process of getting to product/market fit and creating a scalable solution.
Take your customer requests to develop an MVP. Learn and apply the design thinking process to create an MVP with great user experience design. Test your MVP concept on customers. Learn how to ask for your customers to pay in advance for your well articulated and designed MVP concept, based on your customer requests.
08 Legal IP/ Business Registration
Learn what kind of business to register and register your company. Learn about key legal topics to create a solid business and growth.
Government policies. How do you research and keep up to date? You need to get this right in order to do business and also put investors at ease.
09 Beachhead market & Disciplined Founder
What is a beachhead market? How to hone in on the first 100s to 1000s of customers that want your solution the most.
Why is it important to monopolize this first market? What is the Disciplined Founder's system and methodology?
10 Brand identity & naming
Learn the process of brand identity, positioning, and naming your solution and company - validate with customers.
Make sure you have a professional image to show a well-packaged business savvy to customers and investors.
11 Company Culture, Co-Founder & Talent Management
Learn the process for creating a strong company culture and how to plan your organization structure.
Who you should hire first to win and service your beachhead market? When to drop talent. And learn the system to find a suitable co-founder that will fight in the trenches with you. How do you make your company attractive for talent to join and also for investors to invest?
12 Technical & Product Development Project Management
Learn the framework of tech project management to bring your proof of concept to life and service your beachhead market.
Learn when to use existing tech and when to build your own.
13 Marketing & Customer Acquisition & Retention
Learn the systematic way to market to customers, acquire them, leverage them for word of mouth and retain them.
Apply this technique to create your marketing and sales plan for your beachhead market.
14 Financial Modeling / Valuation
How do you create a financial forecast for your business? What do seed and early-stage investors want to see? How to value your company?
How do you show investors that you know what you are doing through the numbers and financial forecasting? What to consider when creating a financial model for a scalable business? How do you strike the balance to attract and secure investors?
15 Fund Raising
Learn the process of bootstrapping, raising seed/angel capital, and get insights into what to expect in later rounds of fundraising.
Create investment deck and executive summary/teaser. When do you hold off on investment? How do you articulate the mechanism for a scalable business to investors? If you need investment, how do you prepare to make sure investors make a positive analysis of you and your business and invest in you?
16 How to convince investors + Graduation
Learn how to speak with confidence and convince investors for seed or early angel investment.
Aside from the key points of business logic that investors look at, how do you inspire confidence through the way you talk, sit/stand, and in general carry and present yourself? The goal is to help you get seed investment (if you need it).