Founder of Consumer Consciousness Lab
She designs and facilitates transformative design thinking workshops for Chinese and Multinational companies and communities to unleash their creativity freely, express themselves and create breakthrough thinking.
For more than a decade, she has worked with global brands and non-governmental organisations to develop services, experiences and products from concept to market implementation. She has lived and worked in cross-cultural environments in Cambodia, Singapore, Vietnam and China.
Cheryl is based in Shanghai and Singapore